The art of visual communication

The Art of Visual Communication | SAP Course Takeaway & Learning

Better communication is a key skill that can help you in numerous ways.

It helps in articulating the thoughts in an efficient manner. It helps in collaborations, it helps in propagating the ideas and spread the word.

And visual communication is one such means that can aid you better in the quest for better communication.

So, on my quest of learning UX design. I encountered this course on visual communication, sketching for IT businesses by SAP and it piqued my interest. Hence, I enrolled for the course and completed that with 93.4%.

SAP Course certificate

Once you complete the course, you get a digital badge, a confirmation of participation and a record of achievement by earning more than 50% of the maximum number of points from all graded assignments.

Digital Badge SAP
Digital Badge

In this info-resource, I’ll be sharing my learnings and what you can expect from this course?

Just in case, if you are interested in the course summary, here is the snapshot of the same from the SAP course page:

SAP visual communication course summary
course summary

Just in case if you are interested in that course, here is the link. Though, the course has ended.

So, without any further delay, let’s get started.

Shall we?

the art of visual communication

Week 1: Sketching Basics and Writing

So, week 1 was all about the basics. Here are the key points that I was able to capture:

Note: I could not find flip chart papers so, made use of a sketching notebook for practicing the first week.

To get started with anything, dive into the know-how’s of the tools and equipment you will be using and even though, that may sound so trivial, it is important, hence it is very much important to know:

How to hold your pen/marker?

1) Hold your pen relaxed, not too close to the tip.

2) Fixate your wrist, hand, and shoulder.

Lines are one of the most elementary shapes in sketching and here is how you can craft a better line?

How to draw a horizontal line?

Push the line away from you as it provides you a firm control.

How to draw a vertical line?

Pull the line towards you.

By practicing frequently, we tend to build a muscle memory. So, try it a couple of times to get hold of it.

Visual Alphabets

Shapes are called visual alphabets and the single most tip that the course provides is this: close the shapes.

The most important takeaway from this week is “Breaking objects apart” principle.

As the self-explanatory term states, in this principle, we “ break complex objects into basic shapes. 

Moving on to the writing styles module, here is what you can consider while writing on a flipchart paper.

1) Try to write 3 cm hight characters.

2) No slant.

3) Clear shape. (No curls and decorations)

4) Spacing is very important. If it is too spacey and too little spacey then it is hard to read. The rule of thumb is 4-8mm between the character and 15 mm between the words.

5) A combination of uppercase and lowercase is much easier to read.

While writing, always remember the 1-2-1 rule which follows the following markup, ascender-x-descender

Visual communication - Simple tricks for improvement
1-2-1 rule

There are two types of markers that you can use and here is what they can do:

Round tip marker creates a more or less uniform stroke.

Chisel tip marker helps to create a thick and thin line.

Pro Tip: To create a moderation font, hold it at 45 degrees with the tip pointing downwards.

Week 2: Flow Charts and Screen Sketches

This week was all about flow charts and screen sketches.

As evident from its name, flow charts are used for showcasing the flow of an application or a process or a logical entity.

In order to demonstrate that, a set of common shapes are used, for example:

Visual Communication - shapes
Basic Shapes

The highlight of this week was this tip.

 Very often when we make a flow chart we tend to make the shape first and then write the text. Too often what happens is that we run out of space because the size of the shape is not enough to accommodate the text. To avoid this problem, always write the text first and then draw the shape. 

However, the decision box is an exception to this rule and is made this way.

Visual Coomunication - Decision Box Statement
Decision Box exception

Now, when it comes to screen design section of this week, here is what it covered:


  1. Wireframes are simplified sketches that show the content and the layout and the interactive elements of the application.
  2. Wireframes show the functional requirements and don’t include discussions about colors and styles.
  3. Wireframes help in getting a common understanding of what the application is going to look like.

Next, there were screen design basics like why to use responsive design and how it works. What a master-detail layout looks like and using post-its for rapid prototyping.

Visual Coomunication - Master Details Layout
Master Details Layout

And that was it for week 2.

Week 3: Materials and Objects

To effectively communicate, One should be familiar with all the weapons in his/her armory.

One should know when to use post-its, flipchart papers, A4 sheets, and whiteboard.

So, here is what I was able to infer:

Use post-its for rapid prototyping and collaborating. Say, for example, you want to show a tab-based section where clicking on one option results in that particular section, then at that point in time, you can use the post-its.

Use A4 sheets when you need flexibility and need not present your sketches to a huge set of teams. A4 sheets are useful because you can easily pass them on.

Use Flipchart papers when you want to present something static like Agenda of the meeting.

Use whiteboard when you want to discuss ideas with a team, basically when you want to brainstorm an idea together.

Pro tips for using post-it:

  1. Peel it from the side and stick wherever you want.
  2. Make sure that you can read the post-it from a distance.
  3. Consider uppercase and lowercase writing.

Pro tips for using an A4 sheet:

  1. To present to an audience, go for a thicker pen.
  2. To be very precise, go with a thin pen.

Pro tips for using a flipchart paper:

  1. Before writing on a flipchart paper, test the layout on a small paper first. Once you have an idea of what content needs to go in and then start with flipchart paper.
  2. Use post-its for the things that can change on the fly, for example, the last minute change in the agenda of the meeting.

The next section of this week was “Basic principles for Sketching objects”

The most important takeaway from this week was while sketching, “ Don’t go for realism, skip details and focus on delivering the idea. 

The rest of the videos were about creating simple objects and effects with the help of lines and all.

Visual Communication - Simple Objects and Effects
Simple Objects and Effects

Week 4: People and Storyboards

The final week started off by telling the importance of creating storyboards and it goes like this:

  1. Storyboarding is helpful because we want to solve human-centered problems, so we often need to visualize people, what they are doing, saying and behaving in certain premises.

The next section was about face and proportions.

The thing that can be learned from that module is that in order to make a face look in different directions, imagine the face as a three-dimensional model.

Visual Communication - Face Proportions
Face Proportions and emotions

Now, the most important learning that you need to consider while sketching body postures and gestures:

  1. The human body of an adult is typically seven heads high.
  2. A chest is two head high.
  3. 1 head for the hip.
  4. 1 head for the legs.
  5. Knees will be halfway along the legs.
  6. Elbows should come just below the leg.
Visual Communication - Body proportions and Gestures
Body proportions and Gestures

When finding it difficult to visualize a certain posture or gesture, either do that posture yourself or google images. Don’t try to imagine hard.

The next section was about the power of storytelling and tips and 

Stories are a very powerful tool for communication. Stories put the human face on abstract data from the user research.

Also mentions the story arc curve.

The rest of the week was followed up by a storyboard exercise and eventually a goodbye video.


I really hope that I am able to justify with the learnings of this course. The main intention to write this info-resource was to let you know what you can expect from this course.

Who should take this course?

  • Ideal for those who are starting their career in UX Design i.e. Beginners.
  • Ideal for those who are into enterprise industries, working in big teams where they have to present their ideas in front of an audience quite frequently.

A few preliminary metrics about this course term provided by SAP

  • 460 learners earned a record of achievement.
  • 3,649 learners were enrolled on day 1 of the course.
  • When the course ended, this number had increased to 4,939.

Thank you for taking out your time and reading this.

Do let me know if you have any doubts, unfortunately, this course is closed. So, if you are willing to enroll in this course, you will wait for some time. I’ll keep this thread open for updates.

Thank you.

Happy UX’ing.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.